Developers love it, but decision-makers don't.
B2B decision-makers evaluating software — value ROI, peer validation, and specifics
Persona template: SaaS Buyer (B2B)
Hypothesis: Does the v0 landing page make a designer or developer want to sign up?
100% would scroll or leave — mostly looking for a value proposition, use-case explanation, or pricing that never appears
Directional — clear pattern worth deeper validation
Needs significant work — Zero conversions; core value prop missing for target audience
Nobody in the target audience converted — not because the design is broken, but because the page never explains what v0 is, who it's for, or why a non-developer should care. The hero asks 'What do you want to create?' before establishing any context, and the quick-action pills (Mini Game, Image Editor) actively signal this is a hobbyist or developer tool. Pricing is hidden, social proof is shallow, and the one B2B signal — the Enterprise nav link — is buried with no emphasis. Until the page speaks to business outcomes rather than builder prompts, 100% of this audience will scroll or leave without converting.
“The invoice tracker dumps me straight into developer jargon — deployment costs, API usage — when I just need itemized charges matched to my statement.”
“There's a free tier, fine, but the entire product is built around developer-focused features like code sync and deployment integrations that have no relevance to healthcare administration.”
“$30 per user per month, and after digging through every FAQ I still can't tell you how many actual builds that covers. This pricing model is designed to obscure cost, not explain it.”
These elements tested well — preserve them as you iterate.
Here's what to fix first — then resubmit and we'll verify.
Add a concrete value proposition above the hero input field
Every audience member who scrolled cited the same problem: no explanation of what v0 does or who it's for. A one-line positioning statement — e.g., 'v0 turns plain-language prompts into production-ready UI components in seconds' — placed above the 'What do you want to create?' heading would give 100% of visitors the context they need before being asked to act.
If you skip this: Without it, every non-developer visitor exits or scrolls indefinitely — zero conversions remain the outcome.
Surface pricing context and a trial commitment statement on the homepage
Multiple audience members explicitly cited pricing opacity as a conversion blocker — one spent time digging through FAQs and still couldn't determine cost per build. Adding a single pricing anchor (e.g., 'Free tier available — Pro from $20/mo') near the primary CTA would reduce the navigation detour that breaks the conversion funnel for budget-conscious evaluators, who represent a meaningful share of the B2B audience.
If you skip this: Pricing opacity forces navigation away from the conversion path — users who leave to find pricing rarely return to sign up.
Replace or reframe quick-action pills to reflect business use cases, not feature demos
The current pills — Mini Game, Image Editor, Finance Calculator — read as developer playground examples. Swapping even two of them for business-outcome framing (e.g., 'Customer Dashboard', 'Onboarding Flow', 'Admin Portal') would signal relevance to product and ops teams without redesigning the section.
Not legal advice — flags for your compliance team.
Tick these off as you work through them.
For your VP, stakeholders, or anyone who wants the full picture.
Generated by Prior.Run — Know before you build.