№ 01↳
“Prior.run helps us answer the hardest question: ‘will users actually care?’ Not ‘does this sound like a good idea in a meeting.’”
— CEO, Early-stage startup
[ Trusted by builders from ]NetflixServiceNowCiscoAdobePayPalAmazonDatadogJPMorgan ChaseDell
[ Trusted by builders from ]NetflixServiceNowCiscoAdobePayPalAmazonDatadogJPMorgan ChaseDell
prior.runFIG · 01— Prepared by the lab. For decision-makers.
Don't
Launch
blind.
We are an applied research lab building behavioral simulations of your real customers — so you can test decisions before they cost you. Made for decision-makers facing high-stakes choices, so that you never run blind.
FIG · 03
From the field.
№ 02↳
“It exposed how often we were building for the loudest customer, not the majority. We have reduced random feature work by ~50%.”
— Head of Product, SaaS
№ 03↳
“Testing ads used to cost us $5–10k before we found a winner. Now we eliminate 60% of weak creatives before they ever go live.”
— Director of Paid Media, DTC Brand
№ 04↳
“We killed 3 out of 5 planned features after running simulations. That saved ~2 weeks of engineering time in a single sprint.”
— CTO, Seed-stage startup
FIG · 04
How our synthetic minds think.
“The free tier is genuinely useful — I got real value before being asked for a credit card.”
RMRachel M., 34·Product lead, Series B
“This pricing feels manipulative — three tiers but only one is actually clickable.”
MTMarcus T., 42·Recently refinanced
“One glance and I understood exactly what this does. Rare for a B2B tool.”
THTom H., 38·Switched from a competitor
“Free trial requiring a credit card? I've been burned before. Hard pass.”
SCSarah C., 31·UX Designer, Austin
“Pricing is transparent and the math makes sense for our team size. I'm sold.”
LKLena K., 41·Engineering Manager
“Annual discount creates anxiety, not excitement — what if I can't afford it in 3 months?”
ASAmanda S., 36·Between jobs
“I clicked 'Start' without hesitation. The flow was obvious and low-commitment.”
DCDiane C., 45·Non-technical founder
“The security badge is from a company I've never heard of. That decreases my trust.”
JLJames L., 38·Fintech background
“The free tier is genuinely useful — I got real value before being asked for a credit card.”
RMRachel M., 34·Product lead, Series B
“This pricing feels manipulative — three tiers but only one is actually clickable.”
MTMarcus T., 42·Recently refinanced
“One glance and I understood exactly what this does. Rare for a B2B tool.”
THTom H., 38·Switched from a competitor
“Free trial requiring a credit card? I've been burned before. Hard pass.”
SCSarah C., 31·UX Designer, Austin
“Pricing is transparent and the math makes sense for our team size. I'm sold.”
LKLena K., 41·Engineering Manager
“Annual discount creates anxiety, not excitement — what if I can't afford it in 3 months?”
ASAmanda S., 36·Between jobs
“I clicked 'Start' without hesitation. The flow was obvious and low-commitment.”
DCDiane C., 45·Non-technical founder
“The security badge is from a company I've never heard of. That decreases my trust.”
JLJames L., 38·Fintech background
FIG · 05
The Method.
STEP · 01→
Behavioral simulation
Your work goes in front of consumer personas that react like real people. Each persona has a memory, a temperament, and a context — and tells us what they think.
STEP · 02→
The decision memo
What you get back is not a dashboard. It's a memo. Audience reactions, compliance flags, and a clear verdict — so you can act in minutes, not weeks.
STEP · 03→
Launch with conviction
Ship the version that wins in the lab. Skip the ones that would have failed. Every dispatch sharpens what we know about your audience.
[ end of file ]
Launch with conviction.
See what a real simulation looks like — audience reactions, compliance flags, and a clear verdict.
— or write us at hello@prior.run