№ 01↳ killed a risky redesign
“We almost shipped a redesign the whole team loved. The panel showed our actual buyers would stall on the new flow — we caught it before launch, not after.”
— CEO, Early-stage startup
[ Trusted by builders from ]NetflixServiceNowCiscoAdobePayPalAmazonDatadogJPMorgan ChaseDell
[ Trusted by builders from ]NetflixServiceNowCiscoAdobePayPalAmazonDatadogJPMorgan ChaseDell
prior.runFIG · 01— Prepared by the lab. For decision-makers.
Don't
Launch
blind.
Every launch hides a loser. Test every high-stakes decision against your real customers — their context, skepticism, price sensitivity, and decision patterns — in minutes, not weeks. No guesswork. No quarter burned before you find out.
— Built for teams that ship 3–5x/week and can't afford a bad one.
FIG · 03— the category we're building →
Why a memo,
not a dashboard.
THE DASHBOARD
Hands you metrics — and leaves you to be the analyst.
THE MEMO
Hands you the verdict — the call, the reasoning, the risks.
You don't need more data on the decision. You need the decision.
FIG · 04
From the field.
№ 02↳ cut feature work ~50%
“It exposed how often we were building for the loudest customer, not the majority. We have reduced random feature work by ~50%.”
— Head of Product, SaaS
№ 03↳ killed weak creative pre-spend
“Testing ads used to cost us $5–10k before we found a winner. Now we eliminate 60% of weak creatives before they ever go live.”
— Director of Paid Media, DTC Brand
№ 04↳ killed 3 of 5 features
“We killed 3 out of 5 planned features after running simulations. That saved ~2 weeks of engineering time in a single sprint.”
— CTO, Seed-stage startup
FIG · 05
How our synthetic minds think.
“The free tier is genuinely useful — I got real value before being asked for a credit card.”
RMRachel M., 34·Product lead, Series B
“This pricing feels manipulative — three tiers but only one is actually clickable.”
MTMarcus T., 42·Recently refinanced
“Free trial requiring a credit card? I've been burned before. Hard pass.”
SCSarah C., 31·UX Designer, Austin
“Pricing is transparent and the math makes sense for our team size. I'm sold.”
LKLena K., 41·Engineering Manager
“The security badge is from a company I've never heard of. That decreases my trust.”
JLJames L., 38·Fintech background
“The free tier is genuinely useful — I got real value before being asked for a credit card.”
RMRachel M., 34·Product lead, Series B
“This pricing feels manipulative — three tiers but only one is actually clickable.”
MTMarcus T., 42·Recently refinanced
“Free trial requiring a credit card? I've been burned before. Hard pass.”
SCSarah C., 31·UX Designer, Austin
“Pricing is transparent and the math makes sense for our team size. I'm sold.”
LKLena K., 41·Engineering Manager
“The security badge is from a company I've never heard of. That decreases my trust.”
JLJames L., 38·Fintech background
FIG · 06
The Method.
STEP · 01→
Put it in front of the panel
Your work goes in front of a panel of consumer personas that react like real people. Each one has a memory, a temperament, and a context — and tells us what they think.
STEP · 02→
The decision memo
What you get back is not a dashboard. It's a memo. Audience reactions, compliance flags, and a clear verdict — so you can act in minutes, not weeks.
STEP · 03→
Ship the winner
Ship the version that wins in the lab. Skip the ones that would have failed. Every dispatch sharpens what we know about your audience.
[ end of file ]
Launch with conviction.
Run a simulation yourself, or tell us what you're deciding and we'll reach out personally.
— personal outreach · no card · no commitment
How do we know it's right? Every memo shows its full reasoning — so you can audit the verdict, not just trust it.