Polished product, but wrong audience and no social proof stop people from buying.
B2B decision-makers evaluating software — value ROI, peer validation, and specifics
Persona template: SaaS Buyer (B2B)
Hypothesis: Does the Linear landing page make a PM or eng lead want to start a workspace?
80% would scroll or leave — mostly looking for pricing clarity, customer proof, or use-case fit confirmation
Directional — clear pattern worth deeper validation
Needs work — Trust signals and audience targeting must improve first
80% of visitors scroll or leave — not because the design is broken, but because the page doesn't give skeptical B2B evaluators a reason to trust it or confirm it's built for them. The embedded product demo is the strongest asset on the page, but it shows a developer-specific workflow with no explanation of who this is for. Audience mismatch is the dominant exit driver — non-engineering visitors see sprint boards and GitHub Copilot and self-select out immediately. Add social proof and sharpen the audience signal above the fold, and conversion has a real path to improvement.
“Managing programs means I live in Jira — 600 people migrating out of it in a month hit different. I'm clicking Continue with Google before I talk myself out of it.”
“I spend most mornings synthesizing feedback from agency partners into actionable recommendations — and this page keeps talking about sprints and deployments. There's nothing here about managing competing stakeholder positions.”
“Tracking feature requests from 14 accounts is literally my job — this shows revenue data per customer, which I've begged for. But Salesforce is Enterprise-only, and I'd need engineering buy-in. That's not my call.”
These elements tested well — preserve them as you iterate.
Here's what to fix first — then resubmit and we'll verify.
Add social proof above the fold — customer logos or a single high-credibility testimonial
Zero social proof is the single biggest trust gap for the 80% who scroll or leave without converting. B2B evaluators comparing 3-5 vendors need external validation before they'll register — social proof lifts conversion up to 34% in comparable SaaS contexts.
If you skip this: Skeptical evaluators default to incumbents like Jira where brand recognition substitutes for proof — Linear loses the comparison before the demo is even read.
Clarify the 'Sign up' CTA — specify free trial, freemium, or no credit card required
The CTA asks for commitment before the page has explained cost or risk. Evaluators who are interested but not ready to register — a meaningful slice of the scrolling audience — need a low-risk on-ramp. Adding 'Free to start' or 'No credit card required' directly beneath the button removes the ambiguity that stalls action.
If you skip this: Evaluators who would trial the product instead navigate to the Pricing page and may not return to the CTA — adding an unnecessary step in the funnel.
Add a one-line audience qualifier to the hero subtext to reduce wrong-fit exits
A meaningful share of exits are driven by non-engineering visitors — operations, policy, data, and account management roles — who see the demo and immediately self-identify as out of scope. A single qualifier like 'Built for software engineering and product teams' in the subtext would reduce wasted scroll time and improve signal quality for the audience that does convert.
Not legal advice — flags for your compliance team.
Tick these off as you work through them.
For your VP, stakeholders, or anyone who wants the full picture.
Generated by Prior.Run — Know before you build.