Paste a screenshot of your landing page into a chatbot and ask what it thinks. You'll get a tidy list: strong headline, clear call to action, maybe add some customer logos. It sounds right. It rarely changes anything.
There are two reasons. The tool is built to be helpful, so it leans toward agreeing with you. And it's looking at a picture of the page, not using it.
A picture of a page isn't the page
Most of what goes wrong for customers happens after they start clicking. The menu that won't close. The form that rejects a real address. The discount that disappears at checkout. The shipping cost that shows up on the last step.
None of that is in a screenshot. A review that can't click, scroll, type or tap will never find it.
Agreeing is not reviewing
Ask a chatbot whether your headline is clear and it will usually say yes, with a few polite tweaks. Ask what's wrong with it and it will find problems instead. The answer follows the question.
Useful feedback doesn't depend on how you ask. It points at something on the page that you can go and check.
What to ask for instead
- Findings you can check: a spot on the page, not a general opinion
- The whole path, from the first page to the last step
- Both desktop and phone
- Forms actually filled in, with at least one wrong answer tried
- A fix for each problem, not just a score
What a Run gives you
A Run uses the page. Paste a link or a Figma or Framer prototype, choose desktop or mobile, and say what matters. Our panel clicks every button, opens every tab and fills every form, then stops before anything that costs money.
The Run Sheet pins each finding to the spot where it happened, with why it matters and the change to make. If you doubt one, open the page and check it yourself in seconds.
— FAQ
Questions people ask
- Can ChatGPT review my landing page?
- It can comment on a screenshot, but it can't click, scroll, type or tap — and most problems happen after the first click. It also tends to agree with how you ask.
- What should good design feedback include?
- A spot on the page you can check, the whole path from first page to last, desktop and phone, forms actually filled in, and a fix for each problem.
- How is a Run different from a screenshot review?
- A Run uses the page: every button, tab and form, on desktop or a phone. Each finding is pinned to the spot where it happened.
- How much does a Run cost?
- Your first Run is free, with no card. After that, plans are on the pricing page.