prior.runFrom the lab.
Plain guides to finding what's broken on a page before your customers do — pricing pages, checkouts, launches, and how Prior.Run compares. Written by the people doing the work, not the marketing team.
Recent dispatches.
Featured
Prior.Run vs. Hotjar: Recordings or a Run?
Hotjar shows you what real visitors did. A Run finds what's broken before they arrive.
checkout
How to Test Your Checkout Before Launch
A checklist for the page where the money is — and the mistakes that cost the most.
comparison
Prior.Run vs. Maze: Different Jobs, Different Answers
Maze gives you numbers from real testers. Prior.Run gives you the list of fixes.
Figma
How to Test a Figma Prototype Before You Build It
The cheapest time to fix a confusing step is before anyone writes code.
mobile
How to Test Your Website on Mobile
A narrow browser window is not a phone. Here's what actually breaks.
landing page
How to Test a Landing Page Before You Run Ads
Every click you pay for lands here. Check it before the money goes out.
signup
How to Test Your Signup and Onboarding Flow
Your team can get through it because they built it. A new user can't lean on that.
checkout abandonment
Why Shoppers Abandon Checkout — and How to Find Where
Your analytics show that they left. Finding why means going through it yourself.
comparison
Prior.Run vs. Microsoft Clarity and FullStory
Session replay tells you what visitors did. A Run tells you what's broken and what to change.
pre-launch
The Pre-Launch Website Checklist
Everything to check before a page, checkout or flow goes live — in one list.
Run Sheet
What's on a Run Sheet
What you get back from a Run, explained with a made-up example.
comparison
Prior.Run vs. UserTesting: When to Use Which
One shows you real people using your page. The other hands you the list of what to fix.
SaaS
SaaS Pricing Page Patterns: What Actually Works
The small mistakes that cost you buyers, and how to catch them before you ship.
A/B testing
Kill Your Losing Experiments Before You Build Them
Many A/B tests lose for boring reasons. Find them before the test starts.
design review
Why Design Reviews Miss What Customers Hit
The team reviews what the page is meant to do. Customers find what it actually does.
user research
How to Check a Design When You Can't Run User Research
No budget, no time, no testers. You can still find what's broken before launch.
design comparison
How to Compare Designs When Your Team Can't Agree
Stop arguing about taste. Put both versions through the same test and look at what breaks.
AI design tools
Every AI Design Tool Agrees With You
A screenshot review can't click anything. Most of what goes wrong on a page happens after the click.