An ad's job is to get the click. The landing page's job is everything after. If the page is broken or confusing, every click you pay for is wasted — and ad dashboards will tell you the click happened, not why nothing followed.
Here is what to check before you turn the budget on.
— Check 1
Does the page keep the ad's promise?
If the ad says "20% off the starter kit", the first screen should say it too — the same offer, the same product, the same price. A shopper who has to hunt for what they clicked on leaves.
— Check 2
Check it on a phone first.
Most ad clicks come from phones. Look at the first screen: can you see the offer, the price and the main button without scrolling? Is anything covered by a cookie banner or a sticky bar?
— Check 3
Click every button to the end.
Follow the main button all the way — to the cart, the signup form or the booking page. A button that goes to the wrong product or an old offer is the most expensive bug on the page.
— Check 4
Fill in every form.
Try real-looking details and one wrong answer. Does the error say what's wrong? Does the form keep what you typed? Never send a real enquiry to your own sales team as a test.
How a Run does it
Paste the landing page link and pick mobile. In the brief, say what the ad promised — "you came from an ad offering 20% off the starter kit" — and what you want done. Our panel checks the page against that promise, clicks every button and fills every form, and stops before paying or sending anything.
The Run Sheet comes back in under an hour, with each problem pinned to the spot and the change to make. Then turn the ads on.
— FAQ
Questions people ask
- Can a Run see my ad?
- Describe the ad in the brief — what it offers and who it's for. The panel judges the landing page against that.
- Should I test on mobile or desktop?
- Whichever your ads run on. For most social ads that's mobile.
- Does Prior.Run send form submissions?
- No. Forms are filled with test details and never sent, so nothing lands in your inbox or CRM.
- How long does it take?
- Under an hour — usually about 45 to 55 minutes.