Drop ads here
1
Drop in your ads
Images or videos, up to ten at once. The ones you're about to put money behind.
prior.runCold Read · ads, before you spend
Don't guesswhich ad.Know beforeyou spend.
Cold Read shows your ads to simulated shoppers before you put money behind them. You find out which to run, which to fix first and which to cut, and what to change in the ones that miss.
Up to 10ads a read4signals an adRun · Fix · Cutone call each$0spent finding out
01Your call
Four ads. One budget. Which one runs?
Same coffee, four ways to sell it. Make your call, then see what the shoppers did.
Tap the one you'd put the budget on.
fernway.coffee · SponsoredWould stop · 52%
fernway.coffee · SponsoredWould stop · 35%
fernway.coffee · SponsoredWould stop · 14%
fernway.coffee · SponsoredScroll past · 90%
fernway.coffee · SponsoredWould stop · 52%
fernway.coffee · SponsoredWould stop · 35%
fernway.coffee · SponsoredWould stop · 14%
fernway.coffee · SponsoredScroll past · 90%
02The feed
Nobody reads an ad. They stop, or they don't.
Every ad gets four reads, the same four a feed puts it through.
Would stop52%
Does the thumb stop on it, or keep going?
Scroll past90%
Who's gone before it's even read.
Would click38%
Who'd tap through to find out more.
Offer clear81%
Can they say what you're selling, and for how much?
03The fix
The loser doesn't just get cut. It gets the one change.
Cut
Nine in ten scrolled past. Nothing said what was for sale.
ChangeLead with the product and the price.
The one change
04How it works
Drop them in. Get the call.
Would stop52%Scroll past4%Would click38%Offer clear81%
2
Shoppers see them cold
Simulated shoppers meet each ad the way they would in a feed, with no pitch and no context.
Run it
Fix first
Cut
3
Get the call
Every ad comes back run it, fix first or cut, with the one change most likely to win people back.