Map your paths
Point Prior.Run at your store. It lays out the entry points, behaviors, shopper states, devices and live offers that make up your real journeys.
prior.runNight Shift (always on)
Your team watches the launch. We watch everything else.
Prior.Run runs every way a shopper can reach and move through your site, around the clock, and tells you the moment one of those paths breaks. It works in the background while your team works on what's next.
- paths watched
- 2,560
- Runs last 24h
- 7,680
- open issues
- 7
- last check
- 4 min ago
01The blind spot
Launches get every set of eyes. The rest of the store gets none.
◉ all eyes here
The launch
- ✓New PDP template reviewed by design, PM and QA
- ✓Campaign landing page checked on three devices
- ✓War room on Slack for launch day
◌ nobody looking
Everything else, every day
- ✕A two-year-old coupon field rejects codes for logged-out shoppers
- ✕Size filter returns zero results on phones after a catalog sync
- ✕A promo banner covers Add to Cart on small phones
- ✕Subscribe and save stacks wrong with the welcome offer from TikTok
02The math
A shopper's journey isn't one flow. It's thousands.
Where they came from, what they do once they land, who they are to you, what they're on, and which offer is live. Each one multiplies the rest. No team can check all of them by hand, so most never get checked at all.
Entry points10
Meta adTikTok adGoogle SearchYahoo / BingEmailSMSAffiliate / coupon siteInfluencer linkDirectOrganic social
Behaviors8
Browse collectionSearchFilter & sortQuizPDP to cartApply couponStack offersSubscribe & save
Shopper states4
New, logged outReturning, logged outLogged inSubscriber
Devices2
DesktopMobile
Live offers4
No promoSitewide saleWelcome offerFree-ship threshold
10 × 8 × 4 × 2 × 4 =2,560distinct shopper paths, on a mid-size DTC store
Every option, connected to every option
1Google Search · No promo · New, logged out · Mobile
The coupon field rejects valid codes for shoppers who aren't signed in.
2TikTok ad · Welcome offer · New, logged out · Mobile
The welcome offer drops off once subscribe and save is picked, and the cart shows full price.
03What it looks like
Every path, checked on a schedule. Red is where to look.
Sample store. Pick a device and shopper state, then tap any square to see what the Run found on that path.
Swipe to see every path →
| Browse collection | Search | Filter & sort | Quiz | PDP to cart | Apply coupon | Stack offers | Subscribe & save | |
|---|---|---|---|---|---|---|---|---|
| Meta ad | ||||||||
| TikTok ad | ||||||||
| Google Search | ||||||||
| Yahoo / Bing | ||||||||
| SMS | ||||||||
| Affiliate / coupon site | ||||||||
| Influencer link | ||||||||
| Direct | ||||||||
| Organic social |
HealthyDegradingBreaking
Degrading
Quiz result page loads without products
Influencer link → Quiz
Desktop · New, logged out · current offer
Quiz finishes but the recommendation grid is empty for about 8 seconds.
- Started
- Last week
- Impact
- Medium · quiz completion
- Next Run
- Confirms the fix automatically
04What shows up in your Slack
Not a dashboard to check. A ping when something needs you.
Breaking · Checkout9:42 AM
Promo code field rejects valid codes for logged-out shoppers on phones.
Google Search → PDP → Coupon · Mobile · logged out · started after Tuesday's theme update
Degrading · Offer stacking8:15 AM
Welcome offer from the TikTok ad doesn't apply once subscribe and save is selected. The cart shows full price.
TikTok ad → Landing page → Subscribe · Mobile · new shopper
Breaking · Search & filterYesterday
Filtering by size on the women's collection returns zero products. Unfiltered results look fine.
Email → Collection → Filter · Mobile · returning shopper
Resolved · NavigationMon
Sticky header no longer covers the size guide on desktop. Confirmed fixed on the next scheduled Run.
Direct → PDP → Size guide · Desktop · logged in
05How it works
Set it once. It keeps watching.
Runs on a cadence
Agents run every path on a schedule, try to actually buy, and use judgment the way a sharp CRO lead would. Not just “did the page load.”
Flag, fix, confirm
When a path breaks you get the exact path, a screenshot, when it started and what it likely costs. The next Run confirms the fix.
[ the short version ]
Your monitoring watches your servers. Prior.Run watches your shoppers' journeys.
Engineering asks
Is the site up?
Product asks
Can every shopper still buy?